Indirect Light Only

Flowers need light to photosynthesize and stay vibrant, but direct sunlight is harmful to cut arrangements. Sunlight raises the temperature of both the blooms and the water, accelerating bacterial growth and causing petals to dry out and fade faster.

The ideal placement is a bright room with indirect natural light — near a window that doesn't receive direct sun, or set back from a sunny window so the light is diffused.

North-facing rooms tend to have the most consistent indirect light and stay cooler, making them excellent locations for flowers. East-facing windows offer gentle morning light without the intensity of afternoon sun.

Avoid placing flowers directly on a sunny windowsill, even for an hour or two. The concentrated heat and UV exposure can cause blooms to age noticeably faster.